I wrote a post for Tracy Boyer’s awesome Innovative Interactivity blog. It is a bit different from the stuff that usually is posted there – it’s mainly about multimedia, and you should follow it – because I discuss the new characteristics that should be taken into account when creating digital news products. I’ll be writing an in depth series over each item soon, but meanwhile you can get the gist of it.
It’s not about just informing people anymore, it’s about creating a product that lets people do something with that information, creating richer and more immersive content, making it more valuable and with a longer lifespan.
The goal is to combine these features to create an integrated product, going beyond placing them along the content. Multimedia, interactive packages are a great example of integration of these items, but many tend to forget some that could make the information more useful and improve user’s experience.
These are just the main ideas for this concept, so I’ll highlight the most important characteristics for each element.”