Tag Archives: jen friedberg

Multimedia Producer x 6 – Part 1

For my MA’s Enterprise assignment, I had to develop a business model for a project. Well, my project was all about promoting myself as a Multimedia Producer. Since I needed a to have a case study, I decided to interview the ones who are in the frontlines. I made a blunder in the second question, which proves you should leave your editing for the morning, and not send emails in the middle of the night, after 16 hours working in front of the computer. But these guys and gal were pretty generous, and gave me good answers anyway.

What I learned from this was that there’s a misconception of what is Multimedia Production on the part of the news companies, and that the market is really hard these days. But there is a need for professionals with multimedia skills. I’d like to thank these magnificent six for their time and contribution, and also to Mindy MacAdams for all the help. Let’s see how the grade turns out.

These are the first three, tomorrow i’ll post the others. Be sure to check out their work.


Jen Friedberg

Jen Friedberg is a multi media producer at the Fort Worth Star-Telegram. Her work can be seen at http://www.jenfriedberg.com/

What is a Multimedia Producer?

Jen Friedberg's website

A Multimedia Producer is someone who makes sure that all of the proper video, stills and audio are gathered and packaged in a user-friendly way.

The Multimedia Producer may also gather some or all of the content his or herself and/or be the person who creates the display.  The content could be displayed in a single Flash presentation or possibly as smaller components linked to a common HTML based start page.

What is the need for this type of skilled professionals?

A strong knowledge of the basics of web design is a must.  If the producer is not a photographer, videographer or reporter his or her self, he or she must at least be familiar with those processes so that he or she can have a realistic idea about the time and resources needed for each part of the project.  The producer’s job is to deliver quality on budget and on time.

Where can MmP’s work? What are their business opportunities?

Multimedia Producers could be freelancers working for large corporations who need to produce multimedia content for their websites.  Some organizations like hospitals and universities often have their own Multimedia Producers.  They could also work for ad agencies, newspapers or TV stations, NPR or anyone with a large enough website to employ a multimedia producer.  Some examples are Yahoo, google, MSNBC.  Also,there are some new multimedia production houses like Media Storm.

Which are the main problems that a MmP might find in the current situation of the news industry?

New online tools and content management systems are making it easier for less skilled people to put together multimedia projects.  It’s now possible for an organization like a newspaper to use their existing staff to put these projects together without the need for a specialist.  Since newspapers are continuing to downsize, it is unlikely that they would hire a multimedia producer unless he or she had skills in several areas and could function as a photographer, reporter and videographer as well.

Mark S.Luckie

Mark S. Luckie is the author of 10.000words, one of the best blogs about multimedia and online journalism out there. Mark has produced multimedia and interactive projects for Entertainment Weekly, Los Angeles Times and Contra Costa Times (Ca.).

Mark S.Luckie

What is a Multimedia Producer?

In journalism, a multimedia producer is a journalist who combines different media such as photos, video, audio, text, and other media to tell a single story using several storytelling techniques.

What is the need for this type of skilled professionals?

There a wide variety of media skills that fit under the multimedia umbrella, but a multimedia journalist should know at least two different media skills that he or she can combine into a single story.


Where can MmP’s work? What are their business opportunities?

Multimedia producers can work every sort of journalism outlet including newspapers, television and radio stations, all of which have companion online sites where the multimedia stories resides. Multimedia producers can also work in other fields such as advertising and marketing, as well as freelance for the aforementioned industries.


Which are the main problems that a MmP might find in the current situation of the news industry?

Although multimedia skills are in demand, many news media do not have the financial resources to hire multimedia producers. There are a growing number of multimedia professionals, all of whom are competing for the same jobs. A marketable multimedia producer must have even more skills the average producer to ensure they land one of these coveted positions.

Zach Wise

zach wise

Zach Wise is an award-winning producer for The New York Times. Most recently his work a Peabody award and an Emmy nomination for “Choosing a President”. Before coming to the Times, he was the Senior Multimedia Producer at the Las Vegas Sun, where his work won many awards. He contributed to a Pulitzer prize winning piece on construction deaths on the Las Vegas Strip. His work at the Sun was also recognized at the Webby Awards, National Headliner’s Awards, Online News Association and NPPA Best of Photojournalism.

Wise was also a visiting professor for The School of Visual Communication at Ohio University where he was the executive producer of the Soul of Athens multimedia project and taught the classes that produced it. The project went on to win multiple awards from POYi and NPPA’s Best of Photojournalism.


What is a Multimedia Producer?

In the newspaper/journalism world this generally means someone who produces audio/visual narratives or interactive. In other professions such as tv/film/advertising a producer is the person who oversees a project. I was very confused by this when I first entered journalism having previously worked in the world of tv/film/advertising.

What is the need for this type of skilled professionals?

Not sure I understand this question. The skills needed? or the demand?

Where can MmP’s work? What are their business opportunities?

When I was teaching multimedia, most of my students found work in advertising and the corporate sector. In journalism, there is a great need for talented producers but few opportunities as with most jobs in journalism right now.

Which are the main problems that a MmP might find in the current situation of the news industry?

Quantity over quality is a large problem at smaller companies who are struggling with their identity as a news source.

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Read the other three interviews here.