Tag Archives: facebook

Crónica no P3 sobre redes sociais

O pessoal do P3 pediu-me para escrever um texto de opinião sobre as mudanças que o Facebook anda a fazer, na sequência de uma séries de artigos sobre o cansaço dos utilizadores das redes sociais. Eu aproveitei para abordar uma questão que me interessa muito que é a representação da identidade individual nas redes, e na sua recriação online. Para mim é tema que dá pano para mangas e que abordei aqui, assim como vai aparecendo  na coluna que faço para a PCGuia.

Duas referências que dou no texto: uma citação do filme “The Social Network” cujo guião está disponível para download, e uma citação retirada daqui.

Leiam o artigo completo e partilhem a vossa opinião.

Mobile: the social network button

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Facebook on speed dial

There have been some rumours for a while now about a  Facebook phone. No need for that. Phone companies and carriers are on top of the situation and already providing solutions for their mobile clients (just clients would do).

In a world where mobility and social networking are top priorities, it was just a matter of time until mobile devices integrated Facebook as one of their basic features.  The announcement of  phones with a Facebook branding is not a surprise, and I believe millions will appreciate that.

I made a prediction some time ago about integrating social networking in mobile phones. I just didn’t get the network right, because I wasn’t on Facebook then.

Going where the people are and satisfy their needs is the best strategy for any company. Would you buy a Facebook phone?

Click here to find out more!

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my failed prediction

Facebook Could Change Telephones Forever

MWC: New HTC phones get Facebook on speed dial


Social Healing?

I wrote about the importance of “social journalism” a few days ago, but probably I really didn’t get to the point. But a random piece of information made it a bit more clear for me: Público, one of the reference dailies in Portugal, has more friends on Facebook than circulating copies out in any given day. Ok, they’re not really friends, it’s the number of people who like their Facebook page, just 43 thousand of them. Not bad for a paper that sells around 35 thousand copies a day. Oh and it’s the most popular newspaper online (if we cut the sports newspapers).

So, what’s the meaning of this? In a brief conversation over Twitter with Armando Alves (@armandoalves), a digital media and web strategist, he pointed out what we should be really looking for:

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And he’s right when he said that that specific snippet of info means only that a lot of people clicked on a “Like” button. But I also think that Público, like other papers, has a personality that appeals to a specific type of readers. It’s been always a well educated newspaper, if you wanted to look smart and creative 15 years ago you had to buy it everyday. Now you just have to push the Like button on your Mac laptop. This means there’s a specific target audience, and it’s more online than buying paper, and they’re going to the website from the posts and shares in social networks. Does this call for new strategies? Definitely.

There are tools willing to deal with this new reality, like the Readness Chrome add-on. It gives you a bit of serendipity and peer recommendation with a social twist. Are we ever going to look at a news website frontpage ever again? Is the news industry in the need for some social healing? Your answers are welcome in the comment box.

Working with a newspaper’s communities | A trabalhar com as comunidades do JN

Nós na Rede

It’s been in fact for a few months now, but since yesterday i am officially working with Jornal de Notícias‘ online communities. We want to have more of an active, dynamic group of real people than just a high number of followers.

You’ll see me working both Twitter and Facebook accounts with a team of enthusiastic people who know what social networking is. If you want to know what kind of work is that we are supposed to do, here’s a good post about that.

You can follow JN through both accounts and you can also read the blog dedicated to the communities activities.

The goal is to bring people into the life of the newspaper that is part of their lives.

Join us and participate.

Já é  na verdade há alguns meses, mas ontem iniciei formalmente a minha colaboração nas redes sociais online do Jornal de Notícias. Queremos ter um grupo dinâmico de pessoas reais e não apenas um elevado número de followers.

Irei trabalhar tanto no Twitter como no Facebook com uma equipa entusiástica e que sabe o que é estar nas redes sociais. Se quiserem perceber melhor que tipo de trabalho vamos desenvolver, está aqui um post que explica isso.

Podem seguir o JN em ambas as redes e podem ler também o blog dedicado às actividades das comunidades online.

O objectivo é fazer com que as pessoas façam parte da vida do jornal que faz parte das suas vidas.

Juntem-se a nós e participem.

#SocialMedia: for the people | para o povo

Chris Pinchen shows Copons 2.0 | Chris Pincher mostra Copons 2.0
Chris Pinchen shows Copons 2.0 | Chris Pincher mostra Copons 2.0

Yesterday we had Chris Pinchen for a small conversation about how social media is perceived and used in different countries. Living in Catalunya for 16 years now he has a privileged viewpoint, since the social media habits are different there.

One example he gave was the Copons 2.0 project, which is, simply put, a small village engaged with the local administration via social media. The people of Copons use Facebook not only to connect beyond everyday life with each other, but also with people from other vilages around. They also follow the meetings of the village council live online, and participate in the debate.

According to Ricard Espelt, the project manager, “the idea is that the user or citizen participates in the management of the administration, and  the politicians, us in this case, are  obliged to be accountable for the decisions we take and, in this way, the citizen has very direct contact with us, and we have to give answers about the decisions we take.”

Is this really power to the people? Have your say in the comments.

Ontem estivemos com o Chris Pinchen para uma curta conversa sobre como os media sociais são vistos e usados em países diferentes. A viver na Catalunha há 16 anos, ele tem uma perspectiva privilegiada, já que os hábitos lá são diferentes.

Um exemplo que ele deu foi o projecto Copons 2.0, que, basicamente, é uma aldeia ligada à administração local através dos media sociais. O povo de Copons não só usam o Facebook para se ligarem uns aos outros para além do dia-a-dia, mas também com pessoas dos arredores. Eles também seguem as reuniões da junta de freguesia ao vivo online, e participam no debate.

Segundo Ricard Espelt, o criador do projecto, “a ideia é fazer com que o utilizador ou o cidadão participe na gestão da administração, e os políticos, nós neste caso, são obrigados a prestar contas pelas decisões que tomamos, e desta forma, o cidadão tem um contacto muito directo connosco, e temos que dar respostas pelas decisões que tomamos.”

Isto será realmente o poder para o povo? Dêem as vossas opiniões nos comentários.

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