Today i’ll be at the news:rewired event, at London City University. You can follow everything here. More on this later.
Hoje vou estar no news:rewired, na London City University. Podem seguir tudo por aqui. Mais informações em breve.
This is one of those things i’ll try not to miss: Journalism.co.uk, the online journalism website par excellence, is turning 10, and they’re organizing a conference dedicated to what-you-know-what. So if you’re into the present and future of journalism, sign up, it’s on the 14th of January and it costs the fair amount of 80£. By the way, have i ever told you that my blog is on their list?
In Journalism.co.uk’s own words:
news:rewired, a one-day meet-up organised by Journalism.co.uk at City University, London will bring together leading multimedia journalists and digital news editors and look beyond our industry to data experts and e-commerce specialists, generating original ideas for ways of working and practical advice you can use straightaway.
news:rewired wants to help you do better journalism – whether that’s learning the basics of videojournalism or discovering new social media tools through which to tell your stories – by providing speakers who are already changing how it’s done.
“It’s always been our goal to educate as well as observe at Journalism.co.uk, and news:rewired represents the culmination of our accumulated efforts in that direction over the past decade,” added Journalism.co.uk founder John Thompson.
Multimedia, mash-ups and making money – this is the news business rewired.
Full details are at www.newsrewired.com, but here’s the basic outline:
Who’s it for?
- Journalists: staffers, freelancers, editors, newsroom executives, trainees and students from all sectors, as well as those looking to get back into the industry
- Journalism trainers, tutors and teachers
- Anyone in media, journalism and communications with an interest in where our industry is headed
When and where?
- news:rewired will take place on 14 January 2010 at London’s City University from 10am – 5:15pm.
What’s going on?
- Session 1: Multimedia
Choose from three groups: videojournalism; social media for journalists; a troubleshooting panel for all your online journalism needs.
- Session 2: Collaboration
Take your pick from three discussions on forming partnerships, covering: user-generated content, data and local media.
- Session 3: Making Money
No event for modern-day journalists would be worth attending without a discussion on making money. But there’ll be no wishful ‘blue sky thinking’ here, just a look at what’s worked, what hasn’t and where the opportunities are for online journalists.
How much will it cost?
news:rewired tickets are £80+ VAT and can be bought at this link.
For more information contact:
Laura Oliver (laura [at] journalism.co.uk) or Judith Townend (judith [at] journalism.co.uk) on +44 (0)1273 384290
And follow @newsrewired on Twitter
This week has been really busy, as you might have noticed from the absence of posts. There’s lots of stuff going on around here, and i’ll try to sum up what happened in these last few days.
Last week i went to Hello Digital, a huge festival dedicated to digital media, social media, what media is turning into. I can’t give you an extensive account about what happened that day, but i must say that for me it was rewarding and reassuring: i’m in the right direction and in the right place. Birmingham is the most exciting place to be in Britain (and probably in Europe) for digital media development. You can find more information about what went on at Hello Digital here (look for the older entries).
Esta semana foi mesmo agitada, como podem ter percebido da ausência de post. Anda muita coisa a acontecer por aqui, e vou tentar resumir o que aconteceu nos últimos dias.
A semana passada fui ao Hello Digital, um enorme festival dedicado aos media digitais, sociais, ao que os media se estão a tornar. Eu nºao vos posso fazer um relato extenso sobre o que aconteceu nesse dia, mas posso dizer que para mim foi compensador e deu-me confiança: estou no caminho e no local certos. Birmingham é o sítio mais excitante para se estar no Reino Unido (e provavelmente na Europa) para o desenvolvimento de media digitais. Podem encontrar mais informação sobre o que se passou no Hello Digital a aqui (vejam as entradas mais antigas.
The very next day after Hello Digital i went down to London to attend a debate about ethics, “What Price the News?” at Thompson Reuters . What struck me the most was the lively pace of the debate, the relaxed and witty attitude of the participants, the lack of reverence towards the panel (we had a Pulitzer prize there) like i get to see a lot in Portugal, but always being respectful (i’m more used to see one without the other).
Anyway, though the questions raised were interesting, i felt uncomfortable realizing that most people are still outdated and take conservative stands about digital media and social networks. The idea of information bypassing the traditional channels scares them to death. Welcome to the brave networked world.
Ethics in journalism, like i said so many times, is not something you can teach. It’s a personal feature, it comes with the package. Of course it implies a set of procedures we must always keep in my when in doubt. But common sense and respect for the ones involved and the audience (and self-respect too) are always a good start.
Afterwards i stayed in London for the weekend, done some sightseeing and hung out with my friends that live there. No work at all for 4 days.
Logo no dia a seguir ao Hello digital fui até Londres assistir a um debate sobre ética, “What Price the News?” na Thompson Reuters. O que mais me impressionou foi o ritmo vivo do debate, a atitude descontraída e espirituosa dos participantes, a inexistência de reverência pelo painel (tínhamos um Pulitzer entre nós) como costumo ver em Portugal, mas sempre com respeito (estou habituado a ver um sem o outro).
De qualquer forma, apesar das questões levantadas serem interessantes, senti-me desconfortável por perceber que a maioria das pessoas estão desactualizadas e assumem posições conservadoras em relação aos media digitais e redes sociais. A ideia de que a informação passa fora dos canais tradicionais assusta-os de morte. Bem vindos ao admirável mundo em rede.
A ética no jornalismo, como já disse tantas vezes, não é algo que se ensine. É uma característica pessoal, vem no conjunto. É claro que implica uma série de procedimentos que devemos ter sempre presentes em caso de dúvida. Mas senso comum, e respeito pelos envolvidos e pelo público (e respeito próprio) são sempre um bom ponto de partida.
Depois fiquei por Londres para o fim de semana, para ver as vistas e estar com os meus amigos que vivem lá. Nada de trabalho durante 4 dias.
Another event that marked this week was the end of Semanário, a portuguese weekly newspaper. The staff were mainly freelancers, and the newspapers had a circulation of 20.000 copies, but only two thousand were sold. The problem for me is that there was no investment in the newspaper, as you can see from their website and their print version. And it had almost no relevance in the portuguese news panorama. What worries me is not the end of a newspaper that failed to keep up with times, but the outcome: good journalists without a job. More news about it here.
I wish the best to all of those who enrolled the crowd of unemployed journalists.
Outro acontecimento que marcou esta semana foi o encerramento do jornal Semanário. Composto principalmente por freelancers e jornalistas a recibos verdes, o jornal tinha uma circulação de 20 mil cópias mas das quais vendia apenas duas mil. O problema para mim é que não houve investimento no jornal, como podem ver pelo website e pela versão impressa. E não tinha grande relevãncia no panorama jornalístico nacional. O que me preocupa não é o encerramento de um jornal que não conseguiu acompanhar os tempos, mas o resultado disso: bons jornalistas sem emprego. Mais informação aqui.
Desejo a melhor das sortes a todos aqueles que se juntaram ao rol de jornalistas desempregados.
Channel 4 has been investing in digital platforms and products, not to transfer television onto the web, but to create new products that engage audiences online, through the 4iP program. Their new media Commissioners came to Birmingham to share what they’re doing and what are their plans for the future. And that involves other people’s ideas. Your ideas.
Mobile apps, gaming, native online content, social media, networks, collaboration: these are not the thoughts you’d expect from a TV channel. But Channel 4 has a different approach. They created the 4 Innovation for Public (4iP) fund, to deliver publicly valuable content and services on digital media platforms with significant impact and in sustainable ways. And sustainability is a huge issue for them. “We are not charity”, said Tom Loosemore, head of 4iP, but they are willing to invest part of their 20 million pounds budget to “support bigger, bolder projects”.
They are already supporting a few in the West Midlands, like Help me Investigate, Yoosk, Talk About Local, the place they described as the “hottest spot to be in the country” regarding new media. If you want to know how to propose a project to 4iP, just keep on reading. Many of the minds that got together this Tuesday at the Austin Court, left feverishly plotting their proposals.
Embarrassing Bodies and the Battlefront
First let’s take a look at they’ve been doing so far. Louise Brown, head of Cross Platform commissioning, explained that digital platforms “allow to increase the depth of impact with audiences”. Their TV show Embarrassing Bodies was divided into clips for screening on the computer or cell phones, to make all of the medical information more useful and accessible. Interaction is also a big deal for them. In their online drama “Hollyoaks”, the mainly teen audience had a chance to interact with the actors. Brown said that younger audiences “tend to expect and demand more”, and creating engagement is a huge part of that relationship.
“We want to focus on what the audience needs” and their needs for 2010 revolve around health, comedy and news, the three top goals they want to tackle next year. “We’re looking to hear from designers, production companies”, anyone who can provide “more innovation”, and that is what Louise Brown expects to be funded by the 3 million budget of the Cross Platform.
Innovation is also a keyword for Matt Locke, who’s in charge of the Education projects at 4iP. He defined his work in three simple steps: get attention, keep attention and add value. “We try to reach teens in their streams” and they navigate on social networks like Facebook, Twitter or even YouTube. These networks filter the content for them, so Matt Locke defended that they have to “go out where the teens are”, to get their attention. After that, they must build a relationship, allowing them to express their views in comments, polls or other forms of participation. It’s that kind of engagement that adds value to the contents produced by them. He gave the example of “Battlefront”, a show about 20 young campaigners defending their cause with the help of online users. “Some of the campaigners had phenomenal responses”, and it showed that a lot has to be learned about how to combine video with online networks.
Networks are important, but gaming is one of the top priorities at the Education department. They even have a game about networking called “Smokescreen”, but their biggest success is the “1066” flash game (related to the historical drama series with the same name) that averaged 250.000 plays per week, with users playing it for more than 20 minutes, in a total of 7 million players, most of them outside UK. According to Locke, they have been two years into this strategy, and the next item in their list is widgets, apps that sit within social networks, and more games. It’s all about the interaction, the relationships and debate.
Make some trouble
Tom Loosemore, head of 4iP, laid down the values of the company for us: “Doing it first; inspire changes in people’s lives; making trouble in public interest”. But if you want to approach them with an idea, your product must be sustainable. And that is not all, it has to be innovative, and since one of their key objectives is “to explore new business models”, all of the advertising supported projects are promptly sent to the bin. What you must consider is if your idea has “a center of gravity around participation and collaboration?”
He showed us some of the projects that stand for the company’s values: Mapumental, a project about commuting; AudioBoo, that was effectively used during the G20 protests in London, with people reporting from the frontlines using their iPhones; and MyBuilder, something he called as “consumer protection for the 21st century”. Tom Loosemore also enhanced another aspect to take into account: “People’s media habits are fragmenting” and it’s harder to introduce people to great contents they don’t know about. “Discoverability” is the word, which is translated by helping users “bump into stuff they like” integrating Facebook and Twitter into the aggregated content of 4OD. “You can see what your friends are watching and talking about.”
For Tom Loosemore there’s an effective way to get a project running: build them quick and dirty and get them on the internet. If you want to submit your project you must remember that it has to be sustainable. “We are a business”, he emphasizes, but he is also looking forward for people willing to take risks. “It’s not about funding, but stimulating products” and if they can cause a stir, even better. They are looking for projects that fall under value number 3 (make some trouble) holding power to account, but they are also interested on Health and Wellbeing, Comedy and Arts.
But he warns that at the 4iP proposals website “people fail in the very first box: what do users need?”
Do you have the answer?
Today will be busy, i’ll be attending Hello Digital, the West Midlands media festival, here in Birmingham. Innovation is the keyword, but also creativity and commercial success. Yesterday i heard the 4iP head manager say the West Midlands are “the hottest spot to be in the country”, when it comes to digital media. I believe he’s right.
I expect to write about this later, but you can follow the conference at Millenium Point via livestream. Check the official website or follow the #hd09 tag on Twitter.
Hoje vai ser um dia em cheio, vou assistir ao Hello Digital, o festival de media das West Midlands aqui em Birmingham. A palavra chave é inovação, mas também criatividade e sucesso comercial. Ontem ouvi o director do 4iP dizer que as West Midlands são “o local mais excitante do país” no que diz respeito aos media digitais. Eu acho que ele tem razão.
Espero escrever sobre isto mais tarde, mas podem seguir a conferência no Millenium Point via livestream. Vejam também o site oficial ou seguir a tag #hd09 no Twitter.