Like I have defended many times, some brands can have international reach, that is limited only by language.
Marca, one of the biggest and best sports journalism newspaper has now an online English version. This is great for those who like to follow one of the most important football leagues in the world and don’t speak Spanish.
If you have valuable content with worldwide potential audience, you should make it available to them, overcoming the limitations, whether it’s language or device. There is no such thing as borders on the Internet.