We wanted to be as independent as possible, and that’s why we developed a three-pronged revenue model: advertising, memberships and consulting work. We keep our expenses low so that whatever revenues come in go right back into content …

As much as anything it is a cultural shift: a mental challenge for traditional journalists. And I’m not just talking about 20-year veterans of the industry, but those young pups who have completed their NCTJ courses and moved into the …